Through Drink Mix, Additions enable athletes to use sensory variation without impacting the fueling performance and efficacy of Hydrogel Technology. It means staying aligned to the planned fuel strategy.

Additions reinforces the personal importance of fueling — adding taste is chosen, not forced.

Taste it or leave it — your call.

Members only
Limited time — 1 x box of Additions included with every Drink Mix purchase until 31 December 2026.

Add taste to the Mix

Drink Mix is a liquid carbohydrate fuel with a neutral taste profile. Even in the absence of taste, flavor fatigue can still limit performance. To help maintain your target carbohydrates per hour and reset the palate as required, add your preferred Addition to a 500 ml bottle of prepared Drink Mix.

Fueling on repeat.

Not all athletes will recognise the effects of flavor fatigue. But for some, over-exposure and repeated consumption of the same taste can reduce the appetite to maintain a consistent fueling strategy. Taste buds are desensitized and fuel becomes less appealing. It breaks an athlete’s commitment to the plan they are trying to follow.

The monotony of regular fueling can demotivate, reduce carbohydrate consumption, and limit the effectiveness of Hydrogel Technology. The result is an energy deficit and performance decline.

The long and the short of it.

In a race environment, where carbohydrate fuel is consumed frequently and in high concentrations, the palate can quickly become desensitized to the same flavors and textures. Maintaining disciplined in-race fueling is crucial for performance.

Training is routine-based — similar workouts, similar routes, similar times of day, and similar fuel. That structure, with little variation and regular fueling, can also bring on flavor fatigue. When in a sustained block of training, underfueling can impact recovery — making subsequent sessions less effective — and hinder the physical adaptions that lead to progress.

Mind control.

The mind also plays a role. A sickly or even nauseous sensation, that some athletes may experience from repeatedly consuming the same taste, can prompt the mind to adopt a response akin to self-preservation. In this state, the mind perceives that the source of the nausea is a danger and may override (or ignore) the cues that the body requires more fuel.