A wake-up call. An instruction. A prompt. A cue for athletes to pause. To question what they’re being told. To turn down the noise and listen to themselves.
A wake-up call. An instruction. A prompt. A cue for athletes to pause. To question what they’re being told. To turn down the noise and listen to themselves.
Clickbait, quick fixes, and exaggerated claims drown out clarity. We’re scroll-fed confusion — losing curiosity and hunger for the real answers that suit us.
To know more, we must want to know more. Be inquisitive — ask questions.
Improvement requires detail, discipline, and time. Progress is inconvenient — but rewarding. In the age of noise. Mute.
Trust your gut that what we are being told is a fabrication. Trust your gut that Maurten Hydrogel Technology works. Trust your gut that understanding the art of fueling leads to progress.
It started in 2015, with the development of Maurten’s patented Hydrogel Technology. It is the innovation that revolutionized fueling for endurance sport. Now the fueling ecosystem has expanded to suit specific exercise needs. Each application of Hydrogel Technology — across Gels, Drink Mixes, and the Maurten Bicarb System — is unique to the product purpose and function.
A hydrogel is a network of polymer chains that can hold a large amount of water while maintaining their structure. This structure is critical to the functionality of Maurten hydrogels in the gut. When viewed under a microscope, the 3D, semi-solid state of the hydrogel looks and behaves a bit like a sponge, with lots of tiny holes. The carbohydrate component fills these holes within the hydrogel. This is the meaning of encapsulated.
During sport, blood is diverted away from the stomach, making it challenging to digest fuel and increasing the risk of gastrointestinal discomfort. In the low pH of the stomach, Maurten’s hydrogels hold their structure. This makes it easier for athletes to tolerate the consumption of high concentrations of carbohydrates during sport and fuel high-intensity performance. Once in the intestines, the hydrogel quickly dissolves, releasing the carbohydrates to be absorbed as fuel for the training session or race.
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