Limitations can take hold of performance. They can restrict and hinder potential.
Again. And again. And again.
But not all limitations dictate your limit. Some are within your control. They can be bypassed.
Date
16 Apr 2026
New fueling solutions
New fueling solutions
Limitation: Long races and consistent training require regular fueling, but repetition can reduce appeal, even where the taste profile is neutral. Flavor fatigue can restrict the fueling strategy and can cause performance to quickly decline.
Solution: Maurten Additions introduce taste options for Drink Mix, enabling athletes to use sensory variation to maintain effective fueling. Additions reinforces the personal importance of fueling — adding taste is chosen, not forced.
Limited time — 1 x box of Additions included with every Drink Mix purchase.
Limitation: Long distance, long duration, or high frequency training introduces barriers to consistent fueling with Hydrogel Technology.
Solution: Maurten Gel Mix 480 is a carbohydrate fuel for endurance sport based on Hydrogel Technology. It contains 120 grams of carbohydrates when combined with 200 ml of water. A different hydrogel fueling format with a texture thicker than Drink Mix and looser than the Gel — Gel Mix 480 can be adjusted to personal taste by combining with Maurten Additions.
Limitation: Athletes can suffer with gastrointestinal distress and a sloshing sensation when consuming high volumes of liquid carbohydrate fuel during exercise.
Solution: Maurten Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach.
Limitation: As blood is diverted away from the gut during exercise, athletes can encounter gastrointestinal distress when also consuming carbohydrates.
Solution: Maurten Gel, based on Hydrogel Technology, encapsulates the carbohydrates in a unique structure — a firmer gel, not a syrup — to carry them through the stomach to be absorbed.
Limitation: The increase in acidity during high-intensity efforts overwhelms the muscles and leads to exhaustion.
Solution: Maurten Bicarb System uses large doses of sodium bicarbonate, encapsulated in Hydrogel Technology, to counteract the negative effects of the rising acidity — where the boundaries of effort and power start to limit performance.
