New fueling solutions
Limitation:
Long races and consistent training require regular fueling, but repetition can reduce appeal, even where the taste profile is neutral. Flavor fatigue can restrict the fueling strategy and can cause performance to quickly decline.
Solution:
Coming soon.
Limitation:
High-volume training introduces barriers to consistent fueling with Hydrogel Technology.
Solution:
Coming soon.
Existing fueling solutions
Limitation:
Athletes can suffer with gastrointestinal distress and a sloshing sensation when consuming high volumes of liquid carbohydrate fuel during exercise.
Solution:
Maurten Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach.
Limitation:
As blood is diverted away from the gut during exercise, athletes can encounter gastrointestinal distress when also consuming carbohydrates.
Solution:
Maurten Gel, based on Hydrogel Technology, encapsulates the carbohydrates in a unique structure — a firmer gel, not a syrup — to carry them through the stomach to be absorbed.
Limitation:
The increase in acidity during high-intensity efforts overwhelms the muscles and leads to exhaustion.
Solution:
Maurten Bicarb System uses large doses of sodium bicarbonate, encapsulated in Hydrogel Technology, to counteract the negative effects of the rising acidity — where the boundaries of effort and power start to limit performance.
Campaign film
