Uno X Mobility — the food chain

“Food is more than just kind of macronutrients and energy — there's a lot of psychology around the foods that the riders enjoy and the atmosphere at mealtime. We try and get that balance right, so it's not too clinical, you know. So that they perceive that they're having a nice breakfast, that they feel safe and they enjoy that, but we actually also know how many grams of carbohydrates and calories they've hit.” — James Moran.

In a Grand Tour, food is more than fuel. It's comfort, satisfaction, celebration, and support. James Moran, Head Nutritionist at Uno-X Mobility, takes us beyond the day in, day out calorie-counting and deep into how psychology and physiology also dictate what's served to riders over 21 days of riding.


“Riders can make strange decisions or strange choices around food. They can start to second guess their weight or if they've eaten enough, so part of our job is to use the data and keep the riders calm and keep them kind of on track. Treat it like any other stage race, even though you know it’s the biggest race that some riders will ever do in their life.”

“Food and mood is a big big thing. So when we identify it's going to be hard days, we will try and have a bit of fun with the food, and give them foods that they will actually like and enjoy. Last night, before the rest day, we did some burgers and potato wedges and that kind of gave the riders a bit of a morale boost. We try and use the psychology of food, but we have to make sure the nutritional targets are met as well.”

“Part of my job is to actually assess whether they are eating what we've prescribed, and if not, do we need to look at changing some of the solid foods for smoothies or things that they can get down a bit more easily. Because sometimes you see that in the last week appetite can start to go and we need to be a bit creative with the menu to make sure they're still hitting their nutritional targets."


Words by Ross Lovell, stills by Jan Kirkham, film by Oliver Grenaa