Privacy Policy EU Customers

Scroll down to read the Privacy Policy for US customers.

At Maurten, our processing of personal data is no different from our products – transparent and free from artificial ingredients. This privacy policy describes how Maurten AB, 559080-3176, (“Maurten”, “we” or “us”) collects and processes your personal data when you order products, register a Maurten account, subscribe to our newsletter, use (“the Website”) in any other manner (collectively “use the Website”) or contact us. This privacy policy also describes your rights regarding your personal data.

Maurten is responsible for the processing of your personal data as described herein, as a data controller. Please do not hesitate to reach out to us if you have any questions or comments regarding your personal data or this privacy policy. You can also reach us by sending an email to or contact us at:
Maurten AB
Arvid Wallgrens Backe 20
413 46 Göteborg


We process the following categories of personal data about you:

• Contact details. Your name, email address, postal address and phone number.

• Payment information. When you order products from the Maurten, we will collect payment information necessary to process your payment, e.g. credit card credentials.

• Order information. When you order products from the Maurten online store, we will process information about purchased products. If you register a Maurten account, we will collect and store your order history and account ID.

• Correspondence. If you have questions or need help, you can always contact us by email. We will collect and store your communication with us and any information provided to us in such communication.
Since email communications are not always secure, we encourage you to not include sensitive data in your emails to us and avoid sharing sensitive data with us.

• Technical data. We will collect technical data from your computer (or mobile device) in connection with your use of our website such as IP address, browser type and version, screen resolution, preferred language, geographic location, operating system and computer platform. Even though we do not normally use technical data to identify individuals, sometimes individuals can be recognized 2


Information you give to us. Most of the personal data we process about you is received from you directly when you use the Website. You can always choose not to provide us with certain information. However, some personal data is necessary for us to process, e.g. in order to provide our products, register your Maurten account or communicate with you. Not providing such personal data may prevent us from performing what you expect from us.
Information we collect about you. When you visit our Website, we will collect technical data regarding your device from cookies and similar technologies. See the separate section on cookies below. it.


Maurten processes your personal data for the following purposes and based on the following legal bases:

• To manage your online purchase. We will process your personal data (e.g. name, postal address, email address and payment information) to manage your purchase and payment, validate that you are of age for making a purchase, and send you notifications of delivery. This is necessary to fulfil the service of managing and delivering the order to you according to our contract.

• To provide you support and communicate with you. Your personal data (e.g. name, email address and correspondence) will be processed in order to assist you in support matters, e.g. if there is a problem with your order. This processing normally falls within our legitimate interest but may also be necessary to fulfil our contractual obligations towards you.

• To send you offers, news and updates about Maurten. We may process your personal data (e.g. your email address) to send you our newsletter and / or emails to tell you about new features or keep you up to date regarding our products. This processing is based on our legitimate interest of being able to market our products, as you have shown an interest in our products. However, you can always unsubscribe from such emails.

• To maintain, develop and improve our business and the Website. We may, as an example, send you an email once in a while to solicit your feedback about the products and the Website. You can always unsubscribe from such emails. Furthermore, your personal data (e.g. technical information, your use of the Website and purchase) may be processed to create statistics in an aggregate form, where your data can no longer identify you. Statistics will be used in our legitimate interest of developing and improving our business and Website

• To fulfil our legal obligations. Maurten is obligated to follow Swedish law. This means that your personal data will be processed to the extent necessary for us to fulfil our legal obligations, for example with regards to tax and book-keeping rules.

• To protect our legitimate business interests and legal rights. We will use your personal data where we believe it is necessary to protect and enforce our legal rights, interests and the interests of others, for example in connection with legal claims, compliance, regulatory and audit functions.

• In connection with a merger or acquisition. In connection with, due to strategical or business-oriented reasons, a potential merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, the personal data we retain about you may be processed, shared or transferred, to parties involved in the process. This processing is based on our legitimate interest of being able to develop our business.

• With your consent. Your personal data may be used for other purposes than stated above if you ask us to or you give us your consent.


Maurten may need to share your personal information with other trusted third parties. For example, your personal data may be shared with:

• Our employees and consultants. Your personal data will, when appropriate, be shared with some of our employees and consultants. However, your data will be shared only with those who need it to perform their jobs or tasks, for example to provide you with support. Our employees and consultants are of course subject to strict confidentiality.

• Group companies. We may share your personal data with companies within the Maurten group. This may be necessary to enable us to centralize certain functions and to cooperate with other group companies.

• Service providers. We transfer to or share your personal data with our suppliers and subcontractors who help us provide the products to you or supply other services to us which require the processing of personal data, such as cloud-based order management systems, payment service providers and logistics partners. We provide personal data to third parties solely for the purpose of delivering our products and to manage our daily operations including marketing of our products. Our suppliers and subcontractors are not authorized by us to use or disclose your personal data except as necessary to perform services on our behalf or to comply with legal requirements.

• Public authorities and other public actors. Sometimes legal obligations may require us to share information about you, for example to respond to lawful requests from law enforcement agencies, regulatory agencies, and other public and government authorities. We may also disclose information if needed to detect and prevent fraud or in connection with a legal process, for example to enforce our agreements or to protect our rights, you or others.

• Business transfers. We may, for strategic or commercial reasons, decide in the future to sell or transfer all or part of our business. Your personal information may then need to be shared with parties involved in the transaction.

• Others. We may also disclose your personal information to other companies, organizations or individuals with your consent.


Maurten always strives to process and store your data within the EU/EEA. However, your data may in certain situations be transferred to companies outside of the EU/EEA territory where other, in some cases less protective, privacy laws may apply. In such cases, Maurten will take all steps necessary to ensure that adequate safeguards (for example, EU Standard Contractual Clauses or Privacy Shield) are in place to protect your personal information and to make sure it is treated securely. You can always contact us for more information about the applicable safeguards.


Your personal data will only be saved for as long as it is needed to fulfil the purpose of the processing. It is not possible to specify how long this is for all types of data. The same personal data may be saved for different purposes. We regularly review our need to keep data, taking applicable legislation into account.
Generally, we save your personal data during our business relationship with you or as long as you are a registered subscriber of our newsletter or to the extent necessary after your deregistration, and for the time needed for tax and book-keeping purposes and other legal requirements etc.
Moreover, we store data to the extent we believe it is necessary to protect our legal rights, legitimate interests and the interests of others. Your data may also be stored for a longer period if required by applicable statutory retention periods.


• Right to object. You have right to object to processing based on legitimate interest. You can always contact us for more information on the balance test that has been made.
You may also object to your personal data being processed for direct marketing purposes.

• Right to access and transfer your data. You have the right to request a transcript of personal data processed by us, and additional information on how the data have been collected, processed, shared, etc. The first transcript may be requested free of charge. You may also be entitled to transfer your personal data to another controller.

• Right to rectification. You have the right to correct inaccurate or incomplete information about yourself.

• Right to erasure. You have the right to request that we delete personal data about you, for example if the data is no longer necessary in relation to the purposes for which it was collected or otherwise processed, or if there is no legal basis for processing the data.

• Right to restriction. You are entitled to request that the processing of your personal data should be limited until inaccurate or incomplete information about you has been corrected, or until an objection from you have been handled.

• Right to withdraw your consent. You may at any time withdraw any consent you have given us. However, please note that it will not affect any processing that has already taken place.
Please note that statutory provisions may restrict or extend your rights. For example, legal obligations or rights may prohibit or give us the right not to disclose, delete, or transfer your data.


You have the right to lodge a complaint to the Swedish Supervisory Authority, Datainspektionen (, if you believe that we have not complied with our obligations regarding your personal data. You can also lodge a complaint with the supervisory authority in the country where you live or work.


This privacy policy may need to be modified or updated, for example, if Maurten’s organization or business changes. You will be notified if any significant changes are made, to allow you to consider such changes before they begin to apply, but we also recommend that you review this privacy policy from time to time.

This privacy policy is last updated on 2019-10-01